Earlier this morning, a press release was put on i-Newswire, a free online press release distribution service, claiming that Will Ferrell died in a paragliding accident yesterday. Here is the first sentence of the release:
"Los Angeles -- Actor Will Ferrell accidentally died in a freak para-gliding accident yesterday in Torey Pines, Southern California."
We'd love to show you more (see UPDATE below), but that's the only text available via Google News, which as of now still has it as the top news item if you type in "Will Ferrell." See our screenshot below. i-Newswire has since removed the release, and clicking on the story link on Google takes you to a page that says, "The content of this press release was removed or moved to another
location. Please use our search function to search for the new location
or enter a search string to find similar items." A search on Ferrell's name comes up empty on the i-Newswire site.
So was it a mistake? A hoax? Can we still hope for Bewitched 2 to some day make it into theaters? Yes, probably, and God help us all.
Thanks to the crack team at Hour, Montreal's alternative weekly, we have a definitive answer on the whereabouts and breathing status of Ferrell. (Disclosure: The editor of this site, Craig Silverman, writes a column for Hour.) As of about 4:10 p.m. EST today Will Ferrell was on set at a movie he is shooting in Montreal. This was reported by a source who was standing just a few feet away from the not-dead actor. Ferrell apparently has all of his limbs and was not wearing paragliding equipment. All signs point to him being alive. Which means this mysterious press release was full of hooey.
We have contacted i-Newswire to get a full version of the release, and to find out who sent it and why. We'll post any updates. UPDATE: Well, that was fast. We were sent the full text of the release by a couple of people, one of whom identified himself as "the creator" but didn't offer any more information. After another email exchange, it was revealed they were not "the creator" of the release. Just a helpful reader. We also noticed that Defamer has a post up about this. We're still hoping for a bit more background from the true creator and/or i-Newswire. In the meantime, here is the full text of the clearly fake and barely copy edited release:
Los Angeles -- Actor Will Ferrell accidentally died in a freak para-gliding accident yesterday in Torey Pines, Southern California. The accident apparently happened somewhere near the famed paragliding site after a freak wind gush basically blew Ferrell and his companion towards a wooded area where they lost control before crashing into the dense foilage.
Ferrell and his professional guide, Horacio Gomez of Airtek Paragliding Center attempted the jump at around 2 in the afternoon. According to witnesses, the conditions were basically ideal for para-gliding and the weather did'nt pose a problem at all.
The jump started normally as Ferrell and Gomez glided carefully across the vast area and were seemed headed into the righ direction just before what witnesses said a freak wind somehow blew them off course, causing the paragliding professional Gomez to somehow lose control.
As horrified witnesses looked on, the duo headed straight for the dense woods near the jump off point and crashed at an estimated 60 mph hitting the trees as they hurtled to the ground.
Some friends of the actor who witnessed the accident immediately called up 911. The paramedics vainly attempted to revive the two on their way to the nearby UCSD Thornton Hospital in nearby La Jolla.
The duo suffered major injuries to the head and broken bones that caused the death of the two.
In an interview with Will's parents who was John W. Ferrell in real life, Mary and Hubert Ferrell said their sonn died while doing one of the things he loved the most.
Will was a graduate of the University of California where he finished his Sports Information Degree. Will was born on July 16, 1968. He was 36.
UPDATE THE SECOND: A story on E! Online gives the background on how this hoax made its way to i-Newswire, and why we'll likely never know the person behind it:
"The editor thought it sounded like a real press release," said Eric
Borgos, president of Impulse Communications, the parent company of
iNewswire. "Maybe the person didn't know who Will Ferrell was, which
didn't help."
The Ferrell release went up on iNewswire at about 12 or 1 p.m. (ET),
Borgos said. After being asked about it a couple of hours later by
inquiring reporters, he said, it was removed from the site.
"The problem is we never really had serious news stories like this
before," Borgos said. "In cases like this in the future, we'll
definitely check it out."
iNewswire tried, but failed to find the source of the bogus Ferrell
story. The trickster, a non-paying customer, used a proxy server--the
ISP address can't be traced, Borgos explained. All that's known about
the anonymous user is that he or she tried, but failed to post about
10-15 other press releases on the site Tuesday, he said, including one
that clarified that "Will Ferrell is not really dead."
As promised, here's the initial Google News screenshot. Also note that the other top stories about Ferrell have to do with a mistake at the Oscars that saw his name misspelled on a giant screen as he and Steve Carell were presenting an award. All in all, a mistake-ridden couple of weeks for Frank The Tank.