Westword, an alt-weekly in Denver, recently published a profile of the owner of Associated Content. Contained in the piece was the tale of one AC error that was later picked up by the Fox show, Fox & Friends, among others. Reports Westword:
...Indeed, there's pretty much only one blot on Beatty's horizon these
days -- a story that placed Associated Content at the center of a media
controversy as goofy as it was embarrassing. And it all started with a
slab of meat.
On April 11, a student at Lewiston Middle School in Lewiston, Maine,
put a bagged ham steak in front of several Muslim students. Because
Muslims eschew pork as a tenet of their faith (and because a man had
thrown a pig's head into a Lewiston mosque during a prayer session last
year), superintendent Leon Levesque treated the matter as a possible "hate incident," according to an April 19 article in Lewiston's Sun Journal
newspaper. The piece stated that a police investigation was under way
and that representatives from an organization called the Center for the
Prevention of Hate Violence were assembling "a response plan."
This episode might have been seized upon by critics of political
correctness under any circumstances -- but the anti-PC forces were
really revved up by a variation on the tale created by Nicholas Plagman, a 24-year-old Atlanta-area resident and regular Associated Content producer. Plagman took the original Sun Journal
report and supplemented it with phony quotes and other comic tweaks.
With his help, the ham steak became a ham sandwich, the response plan
morphed into an "anti-ham" response plan, and Levesque was made to
intone that "these children have got to learn that ham is not a toy."
Plagman then listed the source for this information as the Associated
Press, which had circulated a synopsized variation on the Sun Journal effort, and posted it in the "humor" and "news" categories on the AC site.
Despite widespread rumors to the contrary, many of which were
circulated by AC producers, Plagman swears he didn't know the news
designation would be interpreted as a mark of accuracy -- but it was. AssignmentEditor.com, a purveyor of legit news, soon picked up the article. Early on April 24, staffers at Fox News's morning show, Fox & Friends, came across his offering there and quickly transformed it into a running gag on that day's broadcast.
"Ham sandwich: hate crime or lunch?" Friends leader Steve Doocy crowed. He subsequently read the "ham is not a toy" and "anti-ham response plan" lines in between airings of the Dragnet theme and repeated claims that "I'm not making this up!" Co-host Brian Kilmeade didn't seem so sure. "I thought this was almost from the Onion," he said -- and later added, "I hope we're not being duped."
They had been, as Levesque discovered...
Thanks for tip, Matthew!