As part of a larger review of its policies, Reuters today unveiled a new style for its corrections. The news service has updated the way it writes its corrections, moving away from an antiquated format developed back in the days of the teleprinter. Paul Holmes, Reuters' political and general news editor, oversaw the development of the new style, though a group of Reuters journalists are the ones who came up with it. We spoke with him about the new style, the challenges of pushing out corrections over the wire, and, of course, beef panties and the curious story about those Hungarians and a barrel of rum.
Go here to to have a look at the old and new styles.
What made you folks take a second look at how you handle corrections?
The broader picture is that I am responsible in Reuters for reviewing and monitoring standards and style. We began a process of review18 months ago and we are looking at all sorts of issues. At some point in that process we moved onto our style for corrections. One of the things that emerged is that our present style is cumbersome, long-winded and outdated. The way we review our policies now is that have a group of working journalists look at policy and standards and make recommendations so that there is buy in and ownership from the start. The group that looked at this issue said the aim of a correction is to show the reader as quickly and effectively and as simply as possible what you are correcting, why you are correcting it, and where in the story you are correcting it. And that’s what our new style does. It gets right to point of what we’re correcting and why, rather than having all these unnecessary frills around what’s been corrected.
The old style seems like something from the old days when the wire literally was the wire. It seems antiquated. Was it a result of the old technology?
Yes. When I joined Reuters in 1982, news was delivered over wires on slow speed circuits to teleprinters. If you corrected a story that had run, say, two hours previously, you would issue a stand-alone correction. The newspaper’s wire editor would then go back to the story, count down the paragraphs and determine what needed to be corrected. So you needed to be specific about the headline, dateline, paragraph, what you were correcting where, and why. Then we reached a second stage when the circuits became faster and we decided that we would issue the stand alone correction and then repeat the story in corrected form. Then when circuits got super fast we decided to incorporate the correction advisory into the corrected story. But perhaps because people were too busy, or perhaps because of conservatism and because we’ve always done it that way, nobody looked at the style of the correction. And now we’ve done that, and we’re comfortable that what we are doing is making our corrections style more effective and less time consuming for the reader.
It does seem a bit more contemporary, something that gets the job done in a much faster way. And it seems like it’s written by a human now.
Right. After we came up with a draft policy, I established a blog within Reuters so journalists could comment on the proposal, and there was a huge relief because it is very cumbersome, the old style. People forget it so you get inconsistency. Above all. it takes a lot of time that could be better spent updating the story and doing additional reporting on the story itself. So [the new style] is better for the reader and also more efficient for our writers and editors.
In the note about it that you moved, you said the feedback form subscribers had been positive. How did you test it with them, and what was the feedback you received?
We went to 54 financial and media clients worldwide and we presented them with several examples of our existing style, and several examples of how those corrections would look in the proposed new style. We got feedback from that all came to me. I then sought to break it down into how many were for and how many were against the new style. And 50 of those 54 clients approved and wanted the new style. I don’t feel that I can give you the names of the clients, but I can give you a quote from one of them. This is from a client in Russia, “It’s much better. From the first sentence you can see what the problem was.” And that was pretty typical of the positive feedback we got.
And the folks who didn’t like it? Were they just set in their ways?
I wouldn’t say that. I’ll give you a quote from somebody in the United States who didn’t like it: “I like old system better. While cumbersome, it’s easier to understand exactly what has been changed and what the relevance is.” I’m not sure I’d agree with that, but I do respect it.
You mention how the actual infrastructure of how you push the stories out has changed. For the media clients stories can end up on a website within five or 10 minutes, is there a way that you seek to draw attention to a particularly important correction? I’m wondering if there is an escalation system?
You mean if we make a really serious error?
A lot of times people will pick up a story and then not pay attention to the correction. I’m wondering if there is a system for flagging it with extra importance, or if there is a way to get the correction out there so that whoever ran the story runs the correction as well?
Our bedrock policy in Reuters is if we get something wrong we put it right. We value speed in Reuters, but we value accuracy in front of speed. So that means that when we do make a mistake, we alert our readers to the mistake. That goes right down, as you well know, to typos. Sometimes rather unfortunate typos. But we don’t feel that we should hide an error.
We are human, we make mistakes and we don’t want our customers to continue being under the impression that a mistake is not a mistake. If a report is plain wrong we will issue what we call a “kill.” That’s the highest level of corrective action. We will simply tell our customers and online readers that a certain item is wrong and it had been withdrawn. Sometimes we will issue a substitute story, and sometimes, if circumstances don’t suit it, we won’t.
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