A story from The Australian is below. A company statement is here.
THE maker of blackcurrant drink Ribena has launched an advertising campaign apologising for misleading customers over the product's Vitamin C content.
The television and print ads will feature the Australian managing director of GlaxoSmithKline, John Sayers, saying sorry for what he labels an ''unreliable'' testing method.
The campaign aims to turn around flagging sales and rebuild consumer trust after a New Zealand court found GlaxoSmithKline guilty of 15 breaches of the Fair Trading Act.
The company was fined $NZ227,500 ($202,000) and forced to admit there were no noticeable quantities of Vitamin C in its ready-to-drink Ribena, contrary to information on the cartons. It also admitted claims that blackcurrants contained four times the amount of Vitamin C of oranges might mislead people about the content of its undiluted Ribena product.
In the ads, Mr Sayers said the company was not aware of the mistake.
''The testing method we used to determine the level of Vitamin C ... was unreliable but we were unaware of that at the time,'' Mr Sayers said. ''From the moment we've known there was a problem, we've been working hard to fix it.''